competitive landscape from the retail industry as a whole look, the reality of the
development of discount stores are from the same species Yetai competitors and potential
competitors Yetai heterogeneous Yetai three competitors aspects of the threat.in the same
competition, because China's current discount is still in the initial stages of development,
the same did not have many direct competitors. So far, the retail industry really swearing-
in discount stores, there are still so few home, but most of them still in wait and
embryonic stage, the real start of the very few. but there is a trend deserves attention,
since the development of regional consumption structure and retail environment, the current
discount of the company involved has a clear geographical common and relevance. such as
Shenzhen, China from Vanguard to Run to the deep deep deep all agricultural products and
then to music, several giants together to seize the limited market share, which will
intensify competition with each other, in their discount section The rapid growth of very
negative.in heterogeneous competition, discounters face hypermarkets, supermarkets,
convenience stores, department stores, specialty stores and other rivals in the competition,
this is the biggest challenge to the survival of discount stores. brand in the Chinese
market where consumption is not yet mature, discount stores, This supermarkets, convenience
stores and other business state variety structure overlap. As the development of late start,
discount stores has been difficult to seize the discount brands, but also face the same
survival embarrassment. from the current forerunner of China's brand status of several
discount term, the situation is not optimistic: quality time, high prices, less variety,
more importantly, the consumer faces persons of good faith doubt.
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